Paid Social Ads Management Program

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Description

Paid social ads are a high ROI opportunity that can fuel huge growth for startups, but the DIY way is hard and hiring someone to manage your accounts full-time is expensive. Not anymore! With Scotch & Pretzel’s Paid Social Ads Management Program you can sleep easy at night, knowing that your paid social ads are running and working to their fullest potential. We do 100% of your Facebook, Instagram & Social Retargeting Ads work for you, so you don't have to.

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What you can expect:
  • A dedicated Paid Ads Manager
  • 100% of Facebook, Instagram & Retargeting Management for Your Startup
  • Setup of any new campaigns for your Facebook, Instagram & Retargeting ad campaigns
  • We will optimize your existing campaigns to take them to the next level
  • Initial strategy and setup call to discuss goals of paid marketing, tracking codes, etc.
  • Weekly optimization with split testing of ads and creative
  • We support ad spends up to $5,000 per month
  • Complete setup or restructure of up to 5 campaigns
  • Full geo and demographic targeting and setup
  • 20 geographical targets (if needed for multiple locations)
  • Ad creation using stock images & custom remarketing banners
  • Ad text creation and copy
  • Provide you with a monthly ads report
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What we need from you:
  • You Must Have a Business Manager Account With Facebook Before We Can Begin.
  • Facebook Page Admin Access
  • Facebook Ad Admin Account Access
  • The Daily Budget Will Be Paid by Client
  • A Credit Card That Is Attached to the Business Manager Account
  • A Briefing on the Goals (More Leads, Sales, Branding Etc.)
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FAQs
  • Is there a setup fee?
  • There are zero setup fee and zero hidden fees. The $599 what you pay each month for us to manage your social paid ads, nothing more.
  • Is there a contract?
  • There are zero long term contracts. We hate long terms contracts, and we work month-to-month with all of our clients. You can cancel anytime (although no one does!)
  • Is there a minimum budget I should have for this program?
  • Yes and no. No, we don't have a minimum budget, but we highly recommend a budget of at least $500 per month for this program to be effective.
  • What type of account do I need?
  • You must have a Facebook business account before signing up for this program.
  • Do you handle all the tracking and optimization?
  • Yes, the Facebook pixel will be generated but it will be up to the client to place the code on the website or landing pages. We will provide instructions on how to place the code. The Facebook pixel also includes conversion tracking. And yes, all optimization is included in the program each month.
  • Who is managing the my paid ads?
  • We have a full time team of 5 paid traffic experts. It's all they do. Your account will be assigned to one of them to manage your paid ads.
  • Is it possible to see results the first month or should I be ready for more than one month to give it a fair shot?
  • PPC is an ongoing service that requires time, data and optimizations to get it well oiled and worked. While this program is month to month, we ask that clients give at least 90 days to allow us to grow and optimize the campaigns. Clients can expect to see traffic and "results" within the first 30 days. The "results" (leads, calls, sales or whatever the goal) will only improve over time. It's very common to turn on a PPC campaign and see results the same day!
  • Do I get to see/approve the ads before they go live?
  • If clients wish, they may see and approve all text ads or images ads before going live. We typically will have creative license to create the ads, ad copy and image ads. These ads will of course be in line with the client's goals and business. This will only be if the client requests this, otherwise it would slow down the process greatly.