Paid Search Management Program
Paid search ads are a high ROI opportunity that can fuel huge growth for startups, but the DIY way is hard and hiring someone to manage your accounts full-time is expensive. Not anymore! With Scotch & Pretzel’s Adwords Management Program you can sleep easy at night, knowing that your paid search ads are running and working to their fullest potential. We do 100% of your Adwords work for you, so you don't have to.
What you can expect:
- A dedicated Paid Ads Manager
- 100% of Adwords Management for Your Startup
- Setup of any new campaigns for your Adwords ad campaigns
- We will optimize your existing campaigns to take them to the next level
- Initial strategy and setup call to discuss goals of paid marketing, tracking codes, etc.
- Weekly optimization with split testing of ads and creative
- We support ad spends up to $5,000 per month
- Complete setup or restructure of up to 5 campaigns
- Full geo and demographic targeting and setup
- 20 geographical targets (if needed for multiple locations)
- Ad text creation and copy
- Provide you with a monthly ads report
What we need from you:
- Access To Your Account OR We'll Create a New One
- Your Monthly PPC Budget
- You'll Fill Out a Question Sheet To Get Started
- A Briefing on the Goals (More Leads, Sales, Branding Etc.)
- Is there a contract?
- There are zero long term contracts. We hate long terms contracts, and we work month-to-month with all of our clients. You can cancel anytime (although no one does!)
- What certifications do you have?
- We have a team of 10 PPC managers with a strong specialty in Adwords management. There will be a PPC Director and a day-to- day PPC account manager assigned to your account.
- How long does it take for my Adwords campaign to go live?
- Your campaign is guaranteed to be live within the first month. We can't quote an exact time for it to be up and running, as it's case-by-case, but it's usually within 12-15 business days from when we receive your information.
- Is there a minimum budget I should have for this program?
- A budget of at least $300 is recommended. That equates to $10 per day based off one month of advertising. This program "allows" up to $5000 per month. A budget of $500 is typically an excellent starting point to allow for enough traffic each day.
- Do you handle all the tracking and optimization?
- Yes, the Google conversion tracking code is generated. It will be up to the client to place the conversion tracking code on the pages required to track conversions. It does not include Google Analytics or the generation of the code each month.
- Do I get to see/approve the ads before they go live?
- If clients wish, they may see and approve all text ads or images ads before going live. We typically will have creative license to create the ads, ad copy and image ads. These ads will of course be in line with the client's goals and business. This will only be if the client requests this, otherwise it would slow down the process greatly.
- Is there a setup fee?
- There are zero setup fee and zero hidden fees. What you're quoted is what you pay each month, nothing more. You are responsible for your ad budget.